P.F. CHANG’S CHINA BISTRO opens its first branch in the Philippines today at the Alabang Town Center

World renowned US-based casual dining restaurant P.F. Chang’s China Bistro opens its door today at The Street in Alabang Town Center. With over 200 branches in the US and 12 worldwide stretching from South America to the Middle East, its opening here in the Philippines mark as its 217th restaurants and its first venture into Asia. 

Related Post:  My Take on Food at P.F. Chang's

P.F. Chang's China Bistro at The Street, Alabang Town Center

A recipient of the 2012 Cheers Beverage excellence Award and 2011 Zagat Survey for Most Popular Service Chain, P.F. Chang’s still continues to constantly try to improve their products and give the best service that their valuable customers deserve, according to Mr. Philip Chiang, co-founder of P.F. Chang’s restaurant chain.

Genaro Perez Diaz (Director of International Marketing, PF Chang’s), Michael Welborn (President of Global Brand Dev’t, PF Chang’s), Philip Chiang (co-founder, PF Chang’s restaurant chain), and Archie Rodriguez (President and CEO, Global Restaurant Concepts, Inc.)

During the media launch last Tuesday, we were sampled with some of the dishes in their menu including some of their best sellers.  Inspired by the different regions of China with a touch of influences from across Asia, their dishes evokes simplicity and uses only natural fresh ingredients with no garnishes and artificial flavors.  Simple in appearance, but big in flavors.  P.F. Chang’s also serves signature cocktail drinks, wines, and desserts.

I will be posting a detailed review about their food on a separate blog post, but to give you a glimpse of what we had feasted on, here are some of the photos.

“Meal Creators” is what they called their food attendants are all well trained to give personalized memorable dining experience to their diners.  We have several meal creators who attended to our table during the launching and I noticed that everyone was not just accommodating but very knowledgeable as well about the dishes that they served.

P.F. Chang’s partner in the Philippines is Global Restaurant Concepts, Inc., by president and CEO Archie Rodriguez.   Global Restaurant Concepts, Inc.  is the same operator that handles popular restaurants in the country such as California Pizza Kitchen and Orchard Road. When asked what decided them to bring P.F. Chang in the Philippines, Mr. Archie Rodriguez said “When looking for restaurants to bring home, we like to consider a few simple factors:  Is our personal experience at the restaurant consistently memorable?  Is the food good and fresh, using the best ingredients?  Is the service and culture above par?  Is the concept sound?   Will the menu and atmosphere appeal to families?  We believe PF Chang’s scored high marks in all of these categories.  And, we are excited to share our experience with the rest of the Philippines.”

Juan Manila in action

Also, according to Mr. Rodriguez, while they are focusing on making sure that they not just meet but exceed their diner’s expectation for their first branch at Alabang, a Fort Bonifacio location is already in the planning stage.
 

The gentlemen with the Terra Cotta Warriors

I personally enjoyed everything that was served to us during the launching.  There’s no single dish that I didn’t like, and I tell you, that rarely happens.  I will be dishing out my thoughts on their food on a separate post, but meanwhile, you may visit P.F. Chang’s China Bistro at The Street in Alabang Town Center, it is their first day of opening to the public today!