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Max's Restaurant Coffee Table Book ‘The House That Fried Chicken Built’

Thursday, April 14, 2011

After 66 years of serving the Filipinos with their famous Sarap to the Bones Fried Chicken, Max’s Restaurant launched their first coffee table book, aptly titled “The House That Fried Chicken Built” last April 12, 2011 in their first restaurant branch at Scout Tuason, Quezon City.



The 196-page narrative was written by celebrated writers Robert JA Basilio and Sonia Pinto Ner, niece of Max Founder Maximo Gimenez. It recounts the humble beginning of Max’s Restaurant and its transition into being part of Filipino Tradition, as it passed on from generation to generation.

In the book, passionate individuals behind the brand such as the family that started the tradition, employees, stakeholders, and even their patrons shared compelling stories about the restaurant which we Filipinos grew up with. Vibrantly memorable photos from Max’s Restaurant in Scout Tuason Quezon City circa 1945 and sumptuous snapshots of Max’s traditionally home-cooked dishes adds charm to the pages of the book.


'The House That Fried Chicken Built' Coffee Table Book


Book Authors Sonia Ner and Robert Basilio


Co-Author Sonia Ner Signs Books During the Launch


Max’s core value such as hard-work, hospitality, and love for family were also discussed in the book as one of the writer, Ner recounts how the first-generation family member, and restaurant’s first cook, Ruby Trota intricately prepared meals with such love and passion.

Max's Classic Favorites


“Max’s coffee table book is a celebration of the Filipino’s love not only for fried chicken, but for family, celebration and tradition. Max’s enduring legacy is encapsulated in the book as the ‘House That Fried Chicken Built’ continues to capture the hearts of Filipinos worldwide, generation after generation,” said Jim Fuentebella, Max’s Vice President for Corporate Marketing.


Max's Marketing Team with Max's Jim Fuentebella


Max’s coffee table book will be initially sold at Max’s Restaurant Scout Tuason Branch at PhP2,500. Part of the proceeds will be utilized for Max’s corporate social responsibility programs.




Max's Restaurant
21 Scout Tuazon,
Brgy.Laging Handa,
Quezon City

www.maxschicken.com
http://twitter.com/maxsrestaurant
http://www.facebook.com/maxsrestaurant




*photos without the author's mark credits to Bright Idea Events Management
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