8th International Food Exhibition (IFEX) Philippines 2011

Last Saturday, I was able to attend the 3rd and the last day of IFEX 2011 at SMX Convention Center, Seashell Lane, Mall of Asia Complex, Pasay City. It was indeed a celebration of flavors as we get to experience different array of food finds suited for global palate. Since our family has always been into food business, it was a big help on our part that we get to meet importers, exporters, retailers, wholesalers, and manufacturers in local and international food industry.


Led by the Center for International Trade Expositions and Missions (CITEM), an exports promotions agency of the Department of Trade and Industry, IFEX’s inception in 2003 paved way for Philippine food companies to introduce their products, meet new markets, and do business with interested clients from around the world.



Tons of food finds were presented with free taste tests and exciting activities were held on different halls. I couldn’t count how many foods I have tried, and I wouldn’t dare try, but let me just give you glimpse of some of my favorite food finds in IFEX 2011.

Mushroon Tempura and Mushroom Sisig

Mushroom Tempura and Mushroom Sisig are both good but I like Tempura more. I love mushroom and this one is just perfect as an alternative to potato chips because you can have it as a snack other than a viand.

Binggrae Korean Ice Cream

I admit I am not big when it comes to ice cream unless it has a flavor which piques my elusive interest. Variations of Binggrae Korean Ice Creams does have the usual flavors such as Melon, Mango, Cheese Cake, Cookies and Cream, but the taste was so good, I spent most of my time at their stall. It's crazy!

Bis Traditional Brunei Snack

I am munching on the biscuits coated with chocolate while writing this post and I must say that it is quite addicting. Not too sweet and the biscuit itself has the right amount of crunchiness.

Adobong Tahong (mussel)

It's seafood, and having experienced an allergy for a while I missed munching on whatever seafood I can get. My sister got Tahong Crackers, but then again, I am not really into crispy food unless it's chicken joy from Jollibee, so I contented my self with this one, and I've got no regrets.

VjAndep Pastel Bread

This bread I consider a true manna from heaven. I have written about this wonder bread a couple of times, and up to know, I still adore it to the core up to now. It is still my own bread of life.

House of Polvoron

Who doesn't love polvoron? Everyone grew up with it. Thanks to people creative enough to think of ways to further illuminate how delicious of a food this is. Now, we can enjoy it with different flavors!

RPM Pilinut Candies and Sweets

My father was the one who got me into liking Pili Tarts, so when we saw this stall, we immediately purchase Pili Tarts and other sweets.

Barrio Fiesta Food Products

I am always in love with Barrio Fiesta Restaurant and I adore their food products, especially their Bagoong (Shrimp Paste) Yummy!!!

It was my first time to attend IFEX and I enjoy it immensely. Since my mother is dead set into convincing me to get into my own food business, I'll probably attending more of events like this soon.



Organizers and advertisements says that IFEX 2012 is now cooking, so I guess see you next year at the 9th International Food Exhibition Philippines!





International Food Exhibition Philippines (IFEX)
CITEM
Golden Shell Pavilion, International Trade Center Complex, Roxas Boulevard cor.
Sen. Gil J. Puyat Avenue, Pasay City
Web: www.ifexphilippines.com

Agrimarine Division, CITEM’S Service Business Department
Tel. no.: (632) 831-1282 / 831-2201 loc. 204/238
Fax no.: (632) 832-3965 / 834-0177
Email : agrimarine@citem.com.ph

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Enzo's Shawarma

First time I encountered Enzo's Shawarma was at The Best Food Forward Food Fair. Armed with so many foods I purchased at the event inside the NBC Tent even before I went outside to the grilling section, I was only able to buy drinks from their stall. Little did I know I was missing on something really great. Luckily, I was informed that they’re going to be at various bazaars come this month. So last week, I visited their food stall at the NBC Tent again, but this time, it’s for Ateneo’s Big Bang Bazaar.

At the Bazaar I met Enzo's Shawarma’s owner Mary Joy Lim-Astilla, a BSPT graduate from University of Sto. Tomas, a young entrepreneur and a mother of two. Although the business was registered under her name, she never discounted the fact that it was her mother, Marlyn Lim who is the genius behind the recipes of their shawarma and other products. Their business was named after Mary Joy’s eldest son Enzo, and they are still coming up with another business in the future to be named after her youngest son, Marko. Ever since, their family has always into food business, therefore the expertise is already there. No wonder their Shawarma is one of the best tasting I ever had.


I was able to try their Shawarma, Open Turkish Sandwich, and the Shawarma Rice and loved everything immensely. My sister, who happens to be a shawarma enthusiast, gave me thumbs up while gorging on these goodies. Even my cousin who can be considered the pickiest eater in the world cannot stop from taking spoonful of the Shawarma Rice. It was that good.

Open Turkish Sandwich and Shawarma Rice

I love the fact that the taste of the onions nor the garlic sauce and everything else does not overpower the taste of the beef. Those generous pieces of beef are so tender and savory it goes well both with the pita bread and the rice.

Shawarma 80php

The Open Turkish Sandwich was basically the same as their Shawarma, only it was jam packed with more beef, cheese, onions, cucumber, and tomatoes. It was very convenient to eat because it was not messy.

Open Turkish Sandwich 120php

Their Shawarma Rice was really good. The garlic sauce and the savory tender pieces of beef go well with the soft hot rice. I could eat this flavorful dish every day.

Shawarma Rice 120php

In addition to their food products, they have recently introduced their Enzo’s Bagoong Hamonado, and this time, it was Mary Joy’s father who thought of the wonderful idea. And that, I am excited to try next time.


Enzo Shawarma has been around for 3 years now with their main branch at the University Belt. As of the moment, they are actively participating to some food bazaars and expos. They also provide catering services to parties and other special occasions.


You can catch Enzo's Shawarma at the following bazaars, and should there be any changes and/or addition to the schedule, you can check out their website.

Mommy Diaries (food concessionaire) May 28-29, 2011 at The NBC Tent
I'm Shoe In Love (food concessionaire) June 25-26, 2011 at The NBC Tent
Summer Soltice (food concessionaire) June 3-5, 2011 at The Megatent
Noel bazaar (food concessionaire) November 2011



Enzo's Shawarma
For Catering, Franchising, and other inquiries you can call or text:
+63922-9905264
+63927-2744857
email: enzoshawarma@yahoo.com.ph
website: www.enzoshawarma.com