Sizzlin' Steak is not a new concept in Philippines restaurant scene. It used to go by the name Sizzlin' Pepper Steak which most of us are familiar with giving their years in the business. They are known to serve variety of food choices on a patented hot plate system wherein diners can cook their own food, particularly steak, in no time. The slight change in name was brought about by the restaurants re-branding in keeping with the ever changing needs in the market.
This re-branding is slowly being rolled out in every Sizzlin' Steak branch nationwide. With this re-branding, new items like the Sizzlin' Pasta and processes such as the customizable sizzlin' plate are being slowly introduced to the market.
Recently, I went to check out their branch at Greenhills,
Promenade to try some of their specialties and to experience the new ordering process they are now rolling out which is the make your own sizzlin' steak plate. While Sizzlin' Steak is not foreign to me, the customizable plate was.